As customers, we frequently run into bunches of commercial billboards. Some are traditional paper or cloth made, bringing a sense of nostalgia; some are made of plastic with tiny light bulb inserts,making the night brighter, and some go electronic with advanced LED display, transforming the whole city into a global metropolis at night like New York and London. Indeed, LED display now has increasingly become a crucial element in decorating a commercial business center. The vital role consists in its insubstitutability in aesthetic terms beside commercial functions. In any world famous city, LED display plays a significant role in night view enjoyment.
Inevitably, incessant commercial playing could result in visual fatigue for customers, who would not be willing to notice these commercials in the end. Therefore uncontrollable commercial playing would definitely backfire. That’s why nowadays many LED display has been adjusted to serve public welfare purposes such as public service announcements and live broadcasts.
Compared with commercial advertisements, public service announcements are more acceptable as it tries to convey an implicit messages to people about social morality, family virtues, professional ethics etc. These messages are more likely to make an impact on people unconsciously and subconsciously to make them more civilized and well-nurtured.
Broadly speaking, traffic LED display is used for public services as well. It assists people in forging good habits concerning traffic rules. In fact, the widespread uses of traffic LED display are due to such convenient functions. Public welfare, much different from commercials, is a permanent topic in which people are constantly interested. In this aspect, the prospect if LED display will be much explicit in the future.
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